Meet Free State Marketing!
I’m excited to announce that our Free State Marketing team has completed our rebrand from Kaberline Communications and our virtual company is settling into our new physical home outside Wichita, Kansas.
Returning to my home state and bringing my business with me gave me an opportunity to flow some of my ingrained midwestern values into my business, as well as plug into local community organizations where we can give back to the local community. We’re also excited about the possibility to learn, grow, and provide marketing services to other organizations. I’m proud to share Free State Marketing’s business values with you:
Marketing = Education
Marketing is not salesmanship. Marketing and advertising is simply an extension of the business climate and culture that is currently established - it can not establish a climate or culture. We seek to clearly understand how people receive and process information and then creatively match their behaviors with the messaging they need and want.
Clear Communication
We fully embrace the concept of developing close relationships with our clients at the earliest stage of the project life cycle. With an emphasis on communication, attention to detail and cost management, we believe in creating a plan with clear, measurable, and realistic goals. We don’t dangle shiny objects.
Intrinsic Curiosity
We make it our business to keep up to date with the latest trends, developments and changes in our clients’ world. Having industry evolution not only optimizes our performance, but allows our team-think more creatively and remain honest in our efforts. We understand the importance of innovation to develop optimum marketing solutions.
Integrity
We believe that hard work, honesty, and integrity build long-term trust. This is grunt work. We roll up our sleeves, get in the trenches and get dirt under our nails because our clients deserve reliability, respect, and dedication. We take pride in customer satisfaction and a job well done.
Giving Back
We believe in giving back to our community; the community of small business owners with whom we freely share our knowledge; the community of those in our industry so they can better understand the importance of integrity in advertising; and the community of individuals looking to lean on our expertise to help prepare them for success in this line of business.
Because our team is virtual, we’re able to share our skills and talents with those locally and across the United States. We use specific tools and strategies to create effective, straight-forward marketing plans that keep your team ahead of the curve. We ensure they are created to be effective and efficient...we take the marketing load off of your shoulders. We currently offer the following services to our clients:
Social media management (organic and paid)
Web and digital ad campaigns
Web content creation
Graphic design
Member/internal communications
Comprehensive marketing plan and budget creation
Marketing planning and research
We currently have nonprofit and for profit clients in the government and private sectors, but as we begin to settle into Kansas, we’ll spend more time supporting those in the heavy equipment, agricultural, construction, and paving industries. We’ll be working to obtain our Construction Marketing Professional certification through the Construction Marketing Association in 2020 and we’ll continue building relationships with those in our target industries. Though this will be our primary focus, we will continue to support our current clients and new clients who are growth-focused and ready to make an investment to achieve specific marketing goals.
I am incredibly excited about the future of Free State Marketing. We are gritty and hard-working, but we have an intense passion for what we do, so it hardly feels like work. We’re excited to plug in and get to work!
With excitement and warm regards
Erin Younkin, Owner
Free State Marketing