Using Social Media to Recruit Talent
Social media is an extremely powerful tool that allows anyone and everyone to reach a large audience at the click of a few buttons. For years now businesses have taken advantage of this to reach new customers and share their products or services with a perfectly crafted audience. But, what else can social media be used for? Well, recruiting new talent is just one of those things.
LinkedIn is probably the most obvious social media tool to use for recruiting. LinkedIn is a professional social network where users share an electronic summary of their work history, projects, photos, and where information and ideas are shared between professional groups and connections. Through LinkedIn you can find talent in your area and industry, share relevant ideas and company updates on your business’ page, and post available jobs. LinkedIn allows you to build professional relationships with people you may never have met before the platform existed.
It may be a surprise that Twitter can be a useful tool for recruiting, but with use of the right hashtags, your tweets have the potential to be shown to thousands of your ideal employees in minutes. The right hashtags to use varies by industry, but some great general hashtags are #hiring, #recruiting, #jobs, and #jobsearch. Don’t forget that you can also use Twitter to search for people and can see who’s interacted with articles and accounts that may be relevant to your business, leading you to a new pool of candidates.
Aside from the obvious benefits that sharing a link to your job posting on Facebook would provide, Facebook now has a section of your business page specifically made for job postings. On the left side of a Facebook user’s newsfeed, under ‘Explore’ there’s a new ‘Jobs’ tab for users to find jobs in their areas of interest, either locally or anywhere in the world.
